2024 Guide to PPC & Paid Social

What’s Really Working in 2024?

Many of my clients including some big PPC spenders, have noticed a downturn in results. 

As Google adjusts its campaigns with new tech and AI - industry groups are revealing that all brands must show consistency across ALL their channels, to help make a difference to the performance of PPC and Paid Social ads

Here are some key areas I've noticed that need to be vastly improved to see better results.

1. Women Account for 81% of all Purchases

Do You Really Know How to Really Sell to Women?

Any geek with a keyboard can run a PPC / Paid Social ad campaign, but do they know how to appeal to women and to ensure your cross-channel promotion is working to support a woman's customer journey?

2. Ensure You Continue to Spend Time, Looking at Best Industry Campaigns, Especially for Premium Goods

Your account manager or agency, should have a close relationship and passion for your industry. To be successful, they need to show an acute awareness and understanding for your audience

3. Campaigns Need to Be Activated Quickly 

 Too many SMEs procrastinate and don't adjust or decisions quick enough. Ensure your content is relevant to trends, seasonal and ready ahead of your live date!

4. Ensure Your Social Media Channels are Up to Date & Look Stunning!

Your feed needs to align with your advertising - by creating a cohesive strategy here, it aids the customer journey, rather than detract from it.

5. Maintain a High-Quality Score

Maintaining a high-Quality Score remains crucial for PPC success, as it directly influences ad costs and positioning.