I’m Anna
– The Fluxx Editor

I’m a consultant, editor, publisher and content strategist working across design, culture and modern luxury. As the co-founder of The Fluxx, I create design-led storytelling that connects brands with culturally engaged audiences across social, digital and experiential platforms.

With a background in PR, digital marketing and social media strategy, I’ve worked with start-ups and established brands across the premium and luxury sectors. Brands include Buster + Punch, Made.com, Lusso, Nôsa and The Vox Group, alongside earlier experience promoting West End productions and cultural institutions.

At the core of my work is helping brands move beyond maintenance content into storytelling that feels intentional, distinctive and impactful.

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Integrity driven, delivered with care and convictionSocial Media &
Content Creation

At the heart of my client work, business projects and personal endeavours is a commitment to collaboration, creativity and integrity. I act as a creative partner, building culturally relevant campaigns that feel aspirational, values-led and commercially considered. I focus is on celebrating innovation, nurturing community and creating work that resonates with purpose and longevity.

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Content Strategist

Client work

I empower founders and high-growth brands in luxury lifestyle, food & drink, travel and tech to scale recognition, earn trust and convert brand momentum into lasting commercial value.

01

Delivered over £1M in trackable, revenue-driving performance

03

Achieved hundreds of millions of high-quality article views

02

Secured thousands of authoritative editorial in leading global titles & platforms

04

Strengthened engagement, social  positioning and founder narrative alignment

Client work, 2025

The VOX Group

I worked as a PR Consultant for the VOX Group’s launch of VOX AURA at London’s World Travel Market 2025; where I supported the launch of an AI-powered multilingual guiding technology offering real-time translations across 50+ languages without phones or apps. I delivered a multi-market strategy across the UK, Italy and the US, securing editorial placements, founder interviews, paid SEO link-building and full B2B campaign activation. The launch achieved exceptional results: 40+ media placements across consumer, tech, travel and B2B titles, an estimated 482,000 article views, a total reach of 134 million, and an average Domain Authority of 53, with earned media value far exceeding spend and delivering outstanding ROI for a tech/travel AI debut.

Client work, 2024

Nôsa

I directed the UK communications and SEO link building strategy for Nôsa, the luxury British bathroom and interiors brand, including the launch of its debut showroom. To date I’ve delivered over 100 + press placements with a combined reach exceeding 50 million (avg. DA 53) in outlets such as Homes & Gardens, Architects Journal, Design Anthology, Luxury London and Hotel Designs. 
Client work, 2022-2023

Bone Idyll Distillery & Bar

Led the full UK launch strategy for Bone Idyll, the disruptive spirits brand and venue, working directly with the founder to position it across consumer and trade media. Secured 95 + press placements and 50 million + reach (avg. DA 53) through outlets including Forbes, Evening Standard, Yahoo, The Drinks Business and Time Out. Managed press events from the official launch party to the “Bottomless Pizza Brunch,” engaging national media and influencers. Delivered nationwide and London-centric awareness, plus celebrity exposure via Capital FM’s Summertime Ball VIP gifting (30 + artists), establishing Bone Idyll as a leading new name in premium spirits.

Client work

Lusso.com

Delivered multichannel PR and advertorial campaigns across top-tier media including Wallpaper, Dezeen, Elle Decoration and The Telegraph, managing a £27K budget and securing 71+ press placements with a combined reach of 50 million+ and an average DA 53. Led creative direction for a London shoot with Daisy Green Hospitality, achieved 10,000+ data acquisitions and a Telegraph partnership generating 19,528 entries and 3,162 opt-ins (total media value £123.5K).

Testimonials

"Anna has directed all our content production across photography and video to date. As a heritage brand - we've been retailing since 1893, Anna has successfully ensured the celebration of our brand values, whilst staying true to our vibrant history, culture and family legacy."

Chiara Bedini & Rory Bruce,
Owners of Babingtons Blends

Anna came on to support Bone Idyll's national launch to market. We were delighted with the results - including Forbes 'Best New Gin in The World' and the Spirits Business placement, 'Top 10 Biggest Distillery Openings of 2022.' And her motivation and professionalism to get the job done is brilliant.

Sam Berry
Bone Idyll, Co-founder, 2023

We have received great value working with Anna at this stage of our business growth. Placements in key titles have helped us widen our brand awareness with our target audience and secure traffic to our website. Anna was proactive in writing and implementing the PR strategy, with excellent communication, which led to a good working relationship.

Kathy Barrett, Head of E-commerce, Lusso.com, July 2023

Anna has become an integral part of our marketing strategy, helping to forge relationships with respected interior design publications, as well as niche luxury bathroom publications that continue to elevate the Nôsa brand. Her hard work, attention to detail, and ability to target the right publications, make her an invaluable asset. It’s been an absolute pleasure working with her, and I would highly recommend her to any brand looking to make an impact.

Gary Murray, Chief Marketing Officer at Nôsa, March 2024

Billions of impressions are made daily — make yours impossible to forget

Billions of impressions are made daily — make yours impossible to forget

Let's work together

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Email

anna@annapaganelli.co.uk

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© 2026 Anna Paganelli

anna@annapaganelli.co.uk