I lead a digital magazine dedicated to contemporary culture, design and modern living. Since launching in February 2025, we’ve released four high-impact issues and are now expanding with an exclusive Middle East edition.

The Fluxx has partnered with leading cultural institutions including Rolls-Royce, the Guggenheim Museum and the Victoria & Albert Museum, alongside media collaborations with Dubai Design Week, NYCxDesign and Design London Shoreditch. Editorial highlights include rare interviews with global creatives such as Matthew Williamson, digital artists Keith Lissner and Luca Mainini, culinary innovators Dom Taylor and Rob Roy Cameron, and designers including Louisa Tratalos, Maye Ruiz and Alessandra Melchiorri.

My editorial focus also extends into luxury travel and lifestyle, with destination features and hotel reviews spanning Ibiza, Bali, Sri Lanka and the US, including The Manner in New York. Through elevated storytelling, strategic curation and trusted access, The Fluxx is defining a new standard in digital cultural and trend publishing.

As an extension of the magazine, The Fluxx Editor is a curated social platform exploring design, travel, art and innovation through an editorial and experience-led lens.

I collaborate with like-minded luxury brands to create culturally relevant content that lives across social platforms from short-form video and voice-over storytelling to product features, reviews and experiential coverage. Content is carefully repurposed into moments designed to inform, inspire and drive discovery.

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Editorial-led storytelling campaigns created in alignment with The Fluxx aesthetic and values, designed to feel culturally relevant, credible and naturally integrated rather than overtly promotional.

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Thoughtfully curated coverage across luxury design, art, dining, travel, hospitality and tech, shaped through an editorial lens that supports discovery and audience trust.