THE FLUXX EDITOR
Dedicated client campaigns havegenerated over £1 MILLION+ sales.
I’m a London-based luxury brand and communications consultant, specialising in editorial curation, social, paid media link building, digital PR and content strategy. I’m also the co-founder, editor and publisher of The Fluxx, a curated digital platform and magazine.
I accelerate creative excellence
Struggling with fresh content ideas?
Most brands and B2B companies excel at day to day ‘maintenance posting’ across social and company platforms BUT struggle to create campaigns and content, that command attention, spark conversation and drive real discovery.
The solution
When content ideas stall, I move fast. I identify a trend-led idea or distinctive concept and turn it into a high-impact social storytelling campaign designed to cut through, shape perception and drive attention.
These campaigns are built for modern paid social, but they’re not ad led. They’re delivered through my professional editorial voice, offering a considered, credible guide rather than overt promotion. Sleek, contemporary and culturally relevant, with PR and extended amplification available to maximise reach and results.
Content Strategist
The trend storytellingcontent packages
INTRO: The Trend Storytelling Campaign™Package 1
An editorial-led brand moment designed to shape your narrative and introduce you to the world of trend-driven storytelling.
The Trend Storytelling™ + Video Edit SuitePackage 2
For brands seeking deeper visual expression through elevated, multi-format video storytelling.
Trend Campaign™ + Video Edit Suite + Full Influencer AmplificationPackage 3
Our signature high-impact package, ideal for contemporary luxury brands seeking cultural presence, visibility and elevated editorial reach.
The Editors Club
Trend Storytelling Studio™Package 4
A bespoke, always-on creative partnership for brands committed to consistent visibility, editorial storytelling and luxury content creation.
@thefluxxeditor
My channel showcases my editorial work for The Fluxx and my own creative content and brand partnerships, curated to inspire and inform.
Select partnerships are amplified through exclusive promotion across my social media channels, leveraging my established editorial authority and influencer reach.
You can appear here too.
The world posts every second— give them something worth pausing for
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“If you think adventure is dangerous, try routine; it’s lethal.” -Paulo Coelho
Let's work together
anna@annapaganelli.co.uk
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© 2026 Anna Paganelli
anna@annapaganelli.co.uk
