THE FLUXX EDITOR

Dedicated client campaigns havegenerated over £1 MILLION+ sales.

I’m a London-based luxury brand and communications consultant, specialising in editorial curation, social, paid media link building, digital PR and content strategy. I’m also the co-founder, editor and publisher of The Fluxx, a curated digital platform and magazine.

I accelerate creative excellence

Struggling with fresh content ideas?

Most brands and B2B companies excel at day to day ‘maintenance posting’ across social and company platforms BUT struggle to create campaigns and content, that command attention, spark conversation and drive real discovery.

The solution

When content ideas stall, I move fast. I identify a trend-led idea or distinctive concept and turn it into a high-impact social storytelling campaign designed to cut through, shape perception and drive attention.


These campaigns are built for modern paid social, but they’re not ad led. They’re delivered through my professional editorial voice, offering a considered, credible guide rather than overt promotion. Sleek, contemporary and culturally relevant, with PR and extended amplification available to maximise reach and results.

Content Strategist

The trend storytellingcontent packages

INTRO: The Trend Storytelling Campaign™Package 1

An editorial-led brand moment designed to shape your narrative and introduce you to the world of trend-driven storytelling.

    The Trend Storytelling™ + Video Edit SuitePackage 2

    For brands seeking deeper visual expression through elevated, multi-format video storytelling.

      Trend Campaign™ + Video Edit Suite + Full Influencer AmplificationPackage 3

      Our signature high-impact package, ideal for contemporary luxury brands seeking cultural presence, visibility and elevated editorial reach.

        The Editors Club

        Trend Storytelling Studio™Package 4

        A bespoke, always-on creative partnership for brands committed to consistent visibility, editorial storytelling and luxury content creation.

          @thefluxxeditor

          My channel showcases my editorial work for The Fluxx and my own creative content and brand partnerships, curated to inspire and inform.

          Select partnerships are amplified through exclusive promotion across my social media channels, leveraging my established editorial authority and influencer reach.

           You can appear here too.

          The world posts every second— give them something worth pausing for

          Design & interiors
          Travel
          Experiences
          Restaurants & Bars
          Art & Craft
          Reviews

           

          “If you think adventure is dangerous, try routine; it’s lethal.” -Paulo Coelho

          Let's work together

          Email

          anna@annapaganelli.co.uk

          Follow Me

          © 2026 Anna Paganelli

          anna@annapaganelli.co.uk